Configure Google Tag Manager for Your Institution's Website

Configure Google Tag Manager for Your Institution's Website

Google Tag Manager (GTM) helps you manage tracking codes on your school website without making changes to the website code every time.

After Google Tag Manager is installed, you can use it to add tools like:

  • Google Analytics 4 (GA4)

  • Google Ads Conversion Tracking

  • Google Ads Remarketing

  • Other third-party tracking tools

If your school wants to track website visitors, admission enquiries, brochure downloads, or other important actions, Google Tag Manager is the recommended solution.

Before You Begin

Before setting up Google Tag Manager, make sure you have:

  • A Google account.

  • Access to your school's website.

  • Permission to edit your website or ask your website administrator to install the tracking code.

Step 1: Create a Google Tag Manager Account

  1. Open Google Tag Manager.

  2. Sign in with your Google account.

  3. Click Create Account.

  4. Enter your Account Name (usually your school name).

  5. Select your country.

  6. Under Container Setup, enter your school website domain (for example, www.yourschool.com).

  7. Select Web as the target platform.

  8. Click Create.

  9. Accept Google's Terms of Service.

Your Google Tag Manager account and container are now ready.

Official guide:
https://support.google.com/tagmanager/answer/14842164

Step 2: Add Your Google Tag Manager ID to Your Institution Website 

After creating your Google Tag Manager container, you'll receive a Container ID that looks like GTM-XXXXXXX.

To connect your institution's website with Google Tag Manager:

  1. Copy the Google Tag Manager Container ID from your GTM account.
  2. Log in to your Institution Admin Panel.
  3. Go to Google Tag Manager in Performance Analytics Menu.
  4. Paste the Container ID (GTM-XXXXXXX) into the Tracking ID field.
  5. Click Save Configuration.

Once the configuration is saved, your website will be connected to Google Tag Manager. You can now start adding tracking tags, such as Google Analytics, Google Ads, and other marketing or analytics tools, without modifying your website's code.

Info
Note: Make sure you copy the Container ID (GTM-XXXXXXX) from Google Tag Manager, not your Google Analytics Measurement ID (G-XXXXXXXXXX).

Step 3: Verify the Installation

After installing the Google Tag Manager code:

  1. Open your Google Tag Manager account.

  2. Click Preview.

  3. Enter your school website URL.

  4. Open your website in the preview window.

  5. If the connection is successful, Tag Assistant will confirm that Google Tag Manager is installed correctly.

If the preview doesn't connect, check that both code snippets have been added correctly.

Official guide:
https://support.google.com/tagmanager/answer/6107056

Step 4: Publish Your Container

Once you have confirmed that Google Tag Manager is working:

  1. Click Submit in the top-right corner.

  2. Enter a version name (for example, Initial Setup).

  3. Click Publish.

Your Google Tag Manager container is now live on your school website.

What's Next?

Now that Google Tag Manager is installed, you can use it to add tracking to your website without editing the website code again.

The next recommended step is to connect Google Analytics 4 (GA4) so you can track:

  • Website visitors

  • Admission enquiries

  • Contact form submissions

  • Brochure downloads

  • Button clicks

  • Other important website activity


Official Google Resources